Pay-Per-Click advertising (PPC) is, without a doubt, the fastest way to the top of search engine results – build a campaign today, get clicks tomorrow. Of course, those clicks come at a price. That’s why it’s called “pay-per-click.”
It’s also called paid search advertising or sponsored search. But no matter what you call it, it is a fast, effective, and relatively affordable way to increase traffic to your website immediately. For as little $100 a month (not including set up and management fees), you can drive potential new customers to your website.
How many customers depends on the volume of search for the terms you wish to target and the competition that exists for those terms. Generally speaking, you can expect to pay between $3 and $4 per click in a market with medium competition.
At Iowa SEO Group, we believe that pay per click advertising can be an important part of a comprehensive internet marketing campaign. But we always recommend that our clients pair it with a package that includes our other SEO services, such as website optimization, link building, article marketing, and social media marketing.
The most important thing to keep in mind about paid search is that it is only works for as long as you pay for it. That differs from organic search optimization which creates a lasting effect and provides residual traffic for as long as your website remains active and relevant within search results.
How Pay Per Click Advertising Works
Chances are you’ve seen paid search in action. When you search for something, you’ll often notice the first couple results at the top of the page appear inside a tinted box. The box usually has very small text in one corner that says “ad.” Likewise, all of those small boxes of text that appear in the column to the right of the search results are also ads.
Each of those ads is there because a company bid on the word or phrase that you searched for. By bidding, they’ve agreed to pay up to a certain amount anytime someone clicks on their ad. Remember, it costs nothing for the ad to appear – you’re only charged when someone actually clicks on the ad and goes to your website.
That’s what makes pay-per-click (PPC) advertising so cost effective – you only pay for the customers who actually visit your website. Compare that to radio, television, or print advertising where you pay for every single impression, regardless of whether anyone visits your business or website.
It generally takes a few hours to set up a new PPC campaign and then a few days of closely monitoring it to ensure that you’re only paying for the most relevant clicks. Once the campaign is dialed in, it can run constantly based on the budget you set. Just decide how much you want to spend in a single month for new visitors to your site, and the campaign shuts down after that amount is reached. Billing is automatic with a credit card.
If you’d like to learn more about paid search advertising and how it fits into a complete SEO and internet marketing campaign for your business, contact Iowa SEO Group today for a free initial consultation.